Note: This site is NOT the official UGG Australia® website. All boot terms, including UGG, UGGs, and UGG Boots are registered trademarks of Decker Corporation and UGG Australia. This site is for informational purposes only.

To avoid buying knockoff boots, we recommend shopping direct from official distribution partners like Amazon.com.

UGG Boots– The foundation of the brand

Popular all over the world these days, the origin of UGG as a sheepskin footwear can perhaps be traced back to the magnificent beaches of Byron Bay, Australia where Australian surfers first started using sheepskin footwear for warmth between their sessions. Geographically speaking, Byron Bay is located on the eastern edge of Australia and in the late 1960’s, surfers discovered the natural breaks and came in small groups to ride the unique waves. At a time, they would stick around for weeks and obviously they needed a way to keep their feet warm and dry. Like is the case these days, at that point in time, Australia had an abundance of sheepskin and it was only a matter of time before the surfers figured out that sheepskin can be used as a material to make footwear that provides both warmth and comfort like no other natural material.

UGG – The rise of the brand

In 1978, equipped with nothing but a bag of sheepskin footwear, Brian Smith landed in Southern California. He had a dream he desperately wanted to fulfill. You see, he was totally besotted with sheepskin as a footwear material and he wanted the world to share his love for his almost magical material.

In the 1970s, the beaches of Southern California were regarded as being the epicenter of a relaxed and casual lifestyle, a lifestyle Brian thought was most fitting for the footwear brand he wanted to launch so he founded the UGG brand and soon enough, the footwear became a sensation. By the mid 1980’s, the UGG brand had become something of a symbol that represented most appropriately the relaxed southern Californian culture, gaining in momentum up and down the coast of California, from San Diego all the way to Santa Cruz. By then the sheepskin UGG boots had made it to the big cities and small towns, in every level of society. People didn’t just like wearing the UGG boots; they almost fell in love with them and literally could not bear to take them off.

By the end of the 90’s, celebrities and the iconic figures in the fashion world took notice of the UGG brand causing a cultural shift as people embraced a more casual lifestyle and UGG became a symbol of that lifestyle.

 

UGG – Introduction into the New York fashion world

If you are into fashion then you would know that breaking into the New York fashion world is no joke but by the early 2000s, the UGG boots took the New York fashion world by storm, revolutionizing the face and shape of sheepskin boots, clogs and sandals. The UGGs boots were suited for people who loved having an active lifestyle but at the same time, they could be touted as a symbol of a stylish and luxurious lifestyle. Soon enough, UGG made it to the pages of the Vogue Magazine as well as the other leading fashion books.

UGG – The brand becomes global

It’s a thing when it comes to fashion that when the New York fashion community notices a brand, it’s only a matter of time before the rest of the world follows suit. The love for UGG extended to Europe in the mid-2000’s and the UGG boots and shoes started being seen walking the streets of London, Paris and Amsterdam. As the love spread farther East, concept stores were also opened in Beijing, Shanghai and Tokyo. UGG became a global brand.

UGGs – The material

One magical material defines the UGG Australia story: sheepskin. If the UGG boots are this popular today it all comes down to the mastery of this distinctive material when it comes to boot and shoemaking. UGG is all about fashioning boots, shoes and sandals using only the finest available sheepskin that delivers a luxurious comfort people have come to love and expect from UGGs. The comfort offered by the UGG boots escapes words and cannot be equaled by any other ordinary material. At UGG Australia, only the highest quality Twinface sheepskin is used for boot and shoemaking. After all, sheepskin is the only material capable of naturally keeping feet cool and warm at the same time. For that matter, it is also the only material capable of brining together cozy and cutting edge technology in a single pair of footwear.

UGG – Quality and craftsmanship of the boots

UGG Australia makes use of only the most luxurious Twinface sheepskin in the world. As a matter of fact, only Grade-A Twinface sheepskin is used because it is luxuriously soft, dense and malleable. In addition to that, by putting the sheepskin through a series of extensive processes, the signature UGG experience is ensured. Bringing out the best in shearling isn’t something that just anyone can do but for over 30 years, UGG has tested, improved and pushed this amazing material to its limits, and through this, has done more with it than any other designer.

UGG boots and counterfeiting

A counterfeit is a product that is manufactured with the intent of deceiving consumers into believing it to be genuine.  In the world of today, millions of designer products are counterfeited and unfortunately, UGGs are no exception. Counterfeiting is illegal and it is believed that this practice costs the global economy an estimated $600 billion of legitimate revenue a year. As such, it is pretty much everyone’s job to make sure that counterfeiting is restricted if not eradicated.

Believe it or not, counterfeiting is not a victimless crime. UGGs are the best boots you will ever buy but if you happen to buy a counterfeit, not only will you be wasting money on the fake product; you will also be investing in a multi-billion dollar illegitimate industry.

Authenticity – How to ensure you only buy authentic UGG boots

Only so many authorized retailers of UGGs are known so basically, if you were to buy UGG boots, you will only be able to do so via the official UGG Australia website or through the authorized UGG Australia retailers

UGG products sold on eBay, and the other auction websites, including Tao Bao and Craig’s List are NOT authentic. Authorized UGG Australia retailers are not permitted to sell the products on eBay

All UGG boots come with a reflective security sticker. This reflective authentication sticker should be looked for when you purchase UGGs.

Warranted Quality – UGG boots and the manufacturer’s warranty

All UGG Australia footwear comes warranted for one year against defective materials and workmanship. Be aware that this warranty does not extend to problems that arise from natural wear and tear. It is to be remembered that because UGG boots are only manufactured using the highest quality sheepskin, slight dye transfer may occur as well as discoloration when using the boots over a period time.  Finally, sheepskin is a natural product. As such, there may be some irregularities and variations in the color and texture of the UGG boots you buy but these traits are characteristic of fine sheepskin and only add to the beauty and character of the UGG footwear.

 

Note: This site is NOT the official UGG Australia® website. All boot terms, including UGG, UGGs, and UGG Boots are registered trademarks of Decker Corporation and UGG Australia. This site is for informational purposes only.

To avoid buying knockoff boots, we recommend shopping direct from UGG Australia or one of their official distribution partners like Amazon.com.